Awesome voken for an awesome video game

Everybody in the office here is pretty hyped about the new game “Kingdom of Amalur: The Reckoning”, check out the demo if you haven’t already. We recently got a chance to build a pretty intense top layer ad (voken) for this game on GameSpot and IGN.  The ad features the Reckoning’s protagonist slicing and dicing his way though the home page content to reveal the world inside.

Check it out!

 

Credits:
Agency – Butler Shine Stern & Partners
The Lunch Network

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