People like a reward after a hard workout, so we built a vending machine that could only be unlocked by a raised pulse.
In a city as big and jaded as Toronto, famously referred to as the “screw-faced capital” of the World, how do you get people to take notice and actually smile at a bottle of Gatorade? Good question. Which is why TBWA asked us to help turn that question into a successful installation, as part of an existing campaign for the sport drink.
People like a reward after a hard workout, so we built a vending machine that could only be unlocked by a raised pulse. The vending machine was outfitted with an optical heart monitor to measure the pulse of any passer by who touched their finger to a keypad. If their pulse hit 120, the fridge would dispense a free Gatorade. Just under 120, and it’d suggest on-the-spot exercises. Way under 120, and it’d tell them to push harder and come back later. Did the Gatorade sweat machine put a smile on Toronto’s face? Watch the video.
Brightening up breakfast for Bon Matin.
A live action videogame streamed to Facebook Live
They asked us to create an in-car driving simulator using real Ford production cars.
Gatorade Sweat Machine
Clothing retailer Express wanted to make a splash at events across Canada.
Get up close and personal with the Bachelor Canada.
Canadian Tire needed a way to wow people at an upcoming tradeshow.
MiO POV used RTMP streaming to capture live video
Metrolinx, Southern Ontario’s regional rail authority, wanted to publicize some expansion plans.
Splatter some digital paint!