How do you sell a car like the new 2012 Beetle? You shoot a fun ad that showcases the car from all angles. The more difficult question is how do you wow the pants off people with the ad? You let them experience it in 3D!
Having already built Augmented Reality (AR) projects for clients such as Nissan, Ford and Belmont, Pixelpusher was ready to create an experience that promoted the new 2012 Beetle in an unexpected way. Our technological expertise enabled us to bring the Beetle to billboards and bus shelters as part of the larger campaign by the agency Red Urban.
The resulting app uses AR to project 3D animations onto actual surfaces such as billboards and bus shelters when you point your iPhone or iPad at them. The Beetle comes flying out of the ad and jumps off ramps, right on your mobile device! Download the app to experience the magic for yourself!