There’s an old proverb about a village and a child. We’ve all heard it and probably used it at one time or another. But what does it take to engage an audience in building awareness about how to empower and help children flourish in communities affected by conflict on the internet?
War Child, an independent charitable organization, came to Pixelpusher with an outdated website that was visually cluttered and confusing to navigate from a user experience perspective. The goals for relaunching the site were to increase traffic by building up an online community and encourage donations. War Child wanted more than just one time users. They were looking for return visits.
To do this we proposed a visually rich design that was clean and easy to navigate with a clear call to action asking for donations. Social media was integrated in a more visible way on the new site to allow their flourishing online community to keep up to date on the latest events at War Child. We then built a custom non-proprietary CMS that allowed photos, posts, news, and volunteer recruitment announcements to be easily updated by their staff. The integration of social media was an important element in building an online community.
The re-launch of the site was a complete success. Traffic to the War Child site increased substantially and so did donations!