Station X asked if we could help them come up with a hard hitting video for the YMCA that resonated with people instead of frightening them away.
The brief was pretty shocking, todays kids may be the first generation to have a shorter life expectancy than their parents. Using approachable line drawn illustrations we told the story in a way that would wake people up without hitting them over the head.
“Imagine if we focused our energy on the things that really matter? In a time where children have a shorter life expectancy than their parents, we need to come together as a community and make a change.”