Amex Digital Canvas
We began by creating a virtual paint palette on the iPad, and built a brush with thermal IR LED and conductive thread.
Amex had an idea. In order to generate buzz for an existing campaign, they wanted to create a public showcase of live, user-generated art. The idea involved letting visitors “paint” a digital screen with a virtual paintbrush. Sounds easy right? The problem lies in the fact that iPad is designed to read fingers, not a brushes. So how did we overcome our quandary?
We scienced the crap out of the idea. We began by creating a virtual paint palette on the iPad. Next, we built a brush with thermal IR LED and conductive thread, then used a remote sensor from a Nintendo Wii to capture the motion. Visitors to the installation could then paint an image onscreen and print it, effectively creating a customizable ad for American Express. The virtual brush generated so much excitement, a strap had to be created to stop people from accidentally tossing it around. In the end, the installation was so successful, it quickly came to be used by Amex at events around the world.
How does a phone company stand out in the hullabaloo that is Toronto’s Eaton Centre mall during the lead up to Christmas?
Brightening up breakfast for Bon Matin.
A live action videogame streamed to Facebook Live
Fallsview Casino and Resort needed a site to reflect the excitement they offer as one of Canada’s most entertaining destinations.
They asked us to create an in-car driving simulator using real Ford production cars.
Gatorade Sweat Machine
Clothing retailer Express wanted to make a splash at events across Canada.
Get up close and personal with the Bachelor Canada.
Canadian Tire needed a way to wow people at an upcoming tradeshow.
Dr. Oetker asked us to think outside of the [pizza] box.