We built an experience inside a branded booth using a 55-inch screen, high-powered video camera and live digital compositing.
How does a phone company stand out in the hullabaloo that is Toronto’s Eaton Centre mall during the lead up to Christmas? We’re glad you asked. In the case of Moto (Motorola) they asked us to create a captivating experience tied into their “Different Plays Better” campaign, to draw in the crowds of young urbanites prowling the mall.
The idea was simple. Give passersby 15 minutes (or in this case 15 seconds) of fame, à la Andy Warhol. To do that we built an experience featuring a 55-inch screen, high powered video camera and live digital compositing software.
The effect it produced was that of a live video mirror. The mirror tweaked images to fit with Moto’s extremely colourful branding and broadcast them live on a public monitor. Afterward, images could be instantly exported to social media or printed on a postcard. In the parlance of the target demo, the effect was “Lit, fam”.
How does a phone company stand out in the hullabaloo that is Toronto’s Eaton Centre mall during the lead up to Christmas?
Brightening up breakfast for Bon Matin.
A live action videogame streamed to Facebook Live
They asked us to create an in-car driving simulator using real Ford production cars.
Gatorade Sweat Machine
Clothing retailer Express wanted to make a splash at events across Canada.
Get up close and personal with the Bachelor Canada.
Canadian Tire needed a way to wow people at an upcoming tradeshow.
MiO POV used RTMP streaming to capture live video
Metrolinx, Southern Ontario’s regional rail authority, wanted to publicize some expansion plans.