The website was based around custom video footage of a leather-clad dominatrix, complete with riding-crop.
Mini had a bad rap. The general perception of the intended target was that the Mini Cooper couldn’t handle itself in winter. If you’re trying to sell cars in Canada you know that isn’t going to work. Pixelpusher was approached to create an interactive website that fit with the cheekiness of the brand and illustrated the car’s ability to dominate winter.
Working closely with Mini’s ad agency (TAXI) and our motion graphics partner, an interactive online experience was developed to highlight the car’s handling capabilities. The website was based around custom video footage of a leather-clad dominatrix, complete with riding-crop – an entertaining spokesperson to say the least. Users were invited to click on certain features of the car which were then acted out by the “dom.” The site and campaign were a complete success. Not only did it win a Cannes Gold Lion, but as viral buzz spread around the internet, the site was featured on numerous automotive blogs garnering valuable free exposure for our client.
How does a phone company stand out in the hullabaloo that is Toronto’s Eaton Centre mall during the lead up to Christmas?
A live action videogame streamed to Facebook Live
Fallsview Casino and Resort needed a site to reflect the excitement they offer as one of Canada’s most entertaining destinations.
When Pixelpusher was asked to redesign the Canadian Red Cross website, we ensured that immediacy of information was central to the design.
What secrets can be found deep in museum vaults?
Direct your own adventure staring these two charming litterbox clumps.
Find out if you have what it takes to be the NextStar.
Show your Fab Find with our Winners App.
Saatchi & Saatchi asked Pixelpusher to find an interesting and engaging way to showcase 30 short films about people living with Tourette Syndrome online.
Touch the rainbow!