What Really Matters. YMCA Campaign Video
Station X asked if The Lunch Network could help them come up with a hard hitting video for the YMCA that resonated with people instead of frightening them away. As part of the network Pixelpusher was pleased to lead the project.
The brief was pretty shocking, today’s kids may be the first generation to have a shorter life expectancy than their parents. Using approachable line drawn illustrations we told the story in a way that would wake people up without hitting them over the head.
“Imagine if we focused our energy on the things that really matter? In a time where children have a shorter life expectancy than their parents, we need to come together as a community and make a change.”
The Lunch Network Contributors: