Colgate, a renowned oral care brand, aimed to create a unique activation that resonated with the public's common apprehensions and misconceptions about dental visits. To achieve this, BCW collaborated with our team to develop an innovative concept centered around candid confessions and interactive engagement. The result was the "Totally Honest" activation, a video booth installation located in the bustling Flatiron District of New York City.
The "Totally Honest" activation featured a custom-built video booth where individuals could enter and anonymously share their dental confessions. Equipped with AI face tracking technology, participants' faces were obscured by the iconic Colgate dot, while an animated smile mirrored their mouth movements on a video screen.
The "Totally Honest" activation effectively tapped into the universal experience of dental visits, leveraging humor and authenticity to promote Colgate's brand message. By creating a space for open dialogue and confession, the activation fostered a deeper connection with consumers and reinforced Colgate's commitment to honest oral care practices.
Client: Colgate
Agency: BCW
Production Company: The Deli
Cadillac's ambitious project tasked us with creating an interactive experience for their new electric vehicle, the Lyric, to be showcased in a roadshow across Canada. Our goal was to immerse consumers in a personalized encounter with the Lyric, showcasing its futuristic features and iconic design. Leveraging Unreal Engine 5, we crafted a dynamic journey through stunning landscapes and cityscapes projected onto the windscreen of the vehicle. Visitors began by signing their name on an iPad, setting the stage for a personalized adventure.
Using cutting-edge technology, we seamlessly blended virtual reality with reality, allowing visitors to feel as though they were driving through a world yet to come, with the Lyric as their vehicle of choice. The experience culminated in a revelation: as the journey concluded, the camera pulled away to reveal that the path traveled was created by the visitor's own signature. This personalized touch reinforced the idea that the Lyric was not just a car, but an extension of the driver's identity. Running throughout the summer at locations across Canada, the Cadillac Lyric Roadshow Interactive Experience captivated audiences and showcased Cadillac's commitment to innovation and design, leaving a lasting impression on all who experienced it.
Client: Cadillac
Agency: Momentum
Production Company: Makers
Winner of multiple awards including The One Show Gold Pencil and Clio Gold
A story that’s never been told, in a format that’s never been used before: text messages. In 2001 it was the most innovative way to communicate, and now in 2020, it’s the most personal. The 1:1 nature of a text gave us a meaningful platform to share the emotional stories that emerged in the days after. With over 30 Verizon employees from 2001 interviewed, a timeline was established. Every text documenting a moment, an action or a story delivered at the time they actually happened 20 years ago on September 12th.
We invited users to step into the timeline of 9/12, in a one-day, real-time immersive documentary that puts you in the shoes of the Verizon employees who sprang into action on September 12th. Eleven personal stories are told through MMS native content such as immersive phone calls that reenact historical moments , 360º interactive maps of downtown Manhattan, and AR “before-and-after” filters. It’s a nod to the basic tech of 2001, while featuring the cutting-edge mobile experiences of today—a story about the past, with a modern twist.
Because this had never been done before, we had to problem solve how we could simultaneously send out mass amounts of text messages with high volume content. For the first time ever, we used Twilio-driven SMS technology to create an interactive narrative, making careful tweaks throughout production to ensure content was delivered at the right time and in the right order to remain historically accurate. AR and WebGL were also used to create the 3D scenes and buildings for users to explore and to visualize the extent of the structural damage to the Verizon headquarters.
Agency: Unit 9
Client: Verizon
IBC
The Insurance Bureau of Canada needed a complete redesign and rebuild of their outdated website. The constant updates had made the architecture user-unfriendly, and their existing CMS was cumbersome and difficult to use. We rebuilt the site using the StoryBlok headless CMS and restructured the content to create a more intuitive and user-friendly experience.
H&R Block
H&R Block's website, built on WordPress, was highly unstable and prone to crashing during peak tax season traffic. We recommended a more robust solution by using a static site generator with CraftCMS. This approach ensured the site remained stable and reliable, even during the busiest times.
Karis
Following a rebrand and repositioning, Karis needed a new website that was easy to update and aligned with their new identity. We implemented StoryBlok, a highly user-friendly headless CMS. The client was extremely satisfied with the results, which perfectly reflected their refreshed brand.
Winner of multiple awards including The One Show Gold Cube and Cannes.
Bedtime Stories is an innovative new app to help US inmates stay in touch with their families. Using a novel approach to augmented reality we crafted an app that allows inmates to read bedtime stories to their children as if they were there in person.
All the child has to do is point the camera at the printed page to hear their fathers voice. The app currently supports 60 of the most loved children books with plans to support more.
Client: Chicago Public Library
Agency: FCB Chicago
Working with TAXI and The Rick Hansen Foundation we were challenged to find a way to create a poster that would change to accommodate the needs of anybody who approached it. We installed a Kinect sensor that would allow the poster to know how tall the viewer is and how far away they are. This allowed us to adjust the position and font size to accommodate people in wheelchairs and people with difficulty seeing. We also listened for to people speaking in the vicinity of the poster and changed the language displayed on the poster to the ambient language being spoken. We are now working on developing a functional prototype in order to provide this technology to the public in general.
Client: Rich Hansen Foundation
Agency: TAXI
TBWA challenged us to create a Gatorade vending machine that dispensed free product, but only if the user had worked up a sweat. We equipped the vending machine with pulse sensor that could determine the heart rate of the user, if the heart rate was over 120 the vending machine dispensed a free bottle of Gatorade. As you can see from the video people loved it!
Technology: Custom electronics
Client: Gatorade
Agency: TBWA Toronto
For sneaker collectors and aficionados, ComplexCon is the biggest event of the year. Usually, at conventions large scale resellers end up snatching most of the product as soon as it drops, leaving collectors empty-handed. Adidas wanted to explore different ways to use technology to give everyone attending the conference an equal opportunity to score the latest sneakers. To achieve this, Jam3 proposed building onto the Complex app to allow it to use augmented reality, Bluetooth beacons, and internet-connected lockers to level the playing field. The app ensured that everybody had equal access to the product and prevented potential chaos by allowing access to the purchased product through internet-controlled lockers. Pixelpusher built a CMS that allowed admins to schedule and manage drops (locations, amount of shoes, and type of shoes), process payments, manage inventory, and unlock lockers.
This project won a Bronze Digital Craft Lion!
Technology: Node.js
Client: Adidas
Agency: Jam3
Cadillac wanted to do something to hype their new fun crossover vehicle the XT4. Working with Isobar, Pixelpusher created an immersive and interactive showcase for the XT4.
Utilizing a huge wraparound LED screen, we used an array of sensor technologies to turn the vehicle into an input device. Touching the car in key areas created an interactive animation that captured the fun and excitement of driving the XT4.
Technology: Touch Designer, Microsoft Kinect, Leap Motion
Client: Cadillac
Agency: Isobar
Isobar approached us with a challenging but powerful project. As a Program Sponsor, their client, Shiseido, had the opportunity to use the trading floor at the Design Exchange for a Nuit Blanche installation. With only two and a half weeks of production time, Pixelpusher created a truly immersive and artistic experience. Using projection mapping, face tracking, gesture control, and realtime video effects, we allowed visitors to play with the key product technologies of Shiseido’s makeup line- Dew, Gel, Powder, and Ink. By gesturing over a sensor, visitors could control two different types of projection video and ambient audio, emphasizing that in beauty, our face is the canvas. The event positioned Shiseido Ginza as a tech-savvy, avant-garde, and artistic brand that inspires creativity in all that they do.
Technology: Touch Designer, Kinect, Leap Motion
Client: Shiseido
Agency: Isobar
D’italiano wanted to create a fun and engaging event to support their "Live Large" campaign. Union Creative proposed something revolutionary: a YouTube masthead takeover with live professional tenors performing bread-related tweets streaming in real-time. During the one-day event, viewers submitted tweets for the tenors to sing and watched their culinary creations rise to operatic heights.
Aside from the live-stream and the masthead itself, the challenge was behind the scenes. Legal consent was needed to use viewers' tweets, and user-generated content should be moderated before it's presented to an audience. Pixelpusher created a seamless solution that allowed users to give legal consent and compose their tweets, without removing the user from the experience. Pixelpusher also created a moderation interface that let the show producers select which tweets would appear in the masthead.
Client: D’Italiano
Agency: Union
TBWA had a crazy idea for their client, Sport Chek. Take an Olympic hopeful, have them run through High Park, challenge Facebook viewers to catch them to win prizes and stream it all on Facebook live. To accomplish this, we equipped runners with video streaming apps on their phones and used our proprietary video software to push the streams to Facebook. Hundreds showed up for the experience and thousands more watched on Facebook. What started as a fun social media experiment quickly turned into a real-life video game with runners dodging the hundreds of participants.
Client: Spork Chek
Agency: TBWA
Every year Bond Brand Loyalty does an activation for Ford at the Scotiabank Arena. Usually this consisted of photo opportunities or giveaways centred around the Ford vehicles on display. This time they wanted to do something different and asked if we could turn the cars into playable video games. We love challenges like this. Using a modified steering wheel and accelerometer to act as the controllers, we created a fully playable video game projected on the windshield of the vehicle. The activation was available at all Leafs and Raptors games for two years.
Technology: Unity
Client: Ford
Agency: Bond Brand Loyalty
MiO’s target market is millennials, a group that is notoriously hard to advertise to. TAXI knew that the best way to talk to this demographic is to be where they are. In this case, it was NXNE. How do we create an experience that will resonate with millennials at a music festival? Create an app that will let them stream their own videos - their POV - from their phones to the billboards at Dundas Square. To make this happen in real time at the concert, we created a private wi-fi network and installed video streaming computers on site. We created custom software that let us cue users up and moderate their streams before sending them to the video billboards.
Technology: Custom Video Streaming App and Software
Client: Kraft Canada
Agency: TAXI
CityTV wanted to create a buzz for the reality show The Bachelor. To accomplish this, we created a large-scale augmented reality installation that featured a virtual bachelor who would propose to visitors. The activation took place at malls across Canada and a viral video was produced to increase reach. Watch the video for the surprise ending.
Technology: Unity, Vuphoria AR
Client: CityTV, Media Experts, Micheal Hill
Agency: Launch
Red Urban gave us one of our biggest augmented reality challenges - create an AR experience that would run off the giant billboards at Dundas Square for the launch of the Beetle turbo. This kind of large-scale augmented reality had never been done before and was difficult to test in-situ. In a very short timeline we delivered an incredible AR experience on an unprecedented scale.
Technology: String AR
Client: Volkswagen
Agency: Red Urban
