Working with TAXI and The Rick Hanson Foundation we were challenged to find a way to create a poster that would change to accommodate the needs of anybody who approached it. We installed a Kinect sensor that would allow the poster to know how tall the viewer is and how far away they are. This allowed us to adjust the position and font size to accommodate people in wheelchairs and people with difficulty seeing. We also listened for to people speaking in the vicinity of the poster and changed the language displayed on the poster to the ambient language being spoken. We are now working on developing a functional prototype in order to provide this technology to the public in general.
Client: Rich Hanson Foundation
For sneaker collectors and aficionados, ComplexCon is the biggest event of the year. Usually, at conventions large scale resellers end up snatching most of the product as soon as it drops, leaving collectors empty-handed. Adidas wanted to explore different ways to use technology to give everyone attending the conference an equal opportunity to score the latest sneakers. To achieve this, Jam3 proposed building onto the Complex app to allow it to use augmented reality, Bluetooth beacons, and internet-connected lockers to level the playing field. The app ensured that everybody had equal access to the product and prevented potential chaos by allowing access to the purchased product through internet-controlled lockers. Pixelpusher built a CMS that allowed admins to schedule and manage drops (locations, amount of shoes, and type of shoes), process payments, manage inventory, and unlock lockers.
Cadillac wanted to do something to hype their new fun crossover vehicle the XT4. Working with Isobar, Pixelpusher created an immersive and interactive showcase for the XT4.
Utilizing a huge wraparound LED screen, we used an array of sensor technologies to turn the vehicle into an input device. Touching the car in key areas created an interactive animation that captured the fun and excitement of driving the XT4.
Technology: Touch Designer, Microsoft Kinect, Leap Motion
Isobar approached us with a challenging but powerful project. As a Program Sponsor, their client, Shiseido, had the opportunity to use the trading floor at the Design Exchange for a Nuit Blanche installation. With only two and a half weeks of production time, Pixelpusher created a truly immersive and artistic experience. Using projection mapping, face tracking, gesture control, and realtime video effects, we allowed visitors to play with the key product technologies of Shiseido’s makeup line- Dew, Gel, Powder, and Ink. By gesturing over a sensor, visitors could control two different types of projection video and ambient audio, emphasizing that in beauty, our face is the canvas. The event positioned Shiseido Ginza as a tech-savvy, avant-garde, and artistic brand that inspires creativity in all that they do.
Technology: Touch Designer, Kinect, Leap Motion
D’italiano wanted to create a fun and engaging event to support their "Live Large" campaign. Union Creative proposed something revolutionary: a YouTube masthead takeover with live professional tenors performing bread-related tweets streaming in real-time. During the one-day event, viewers submitted tweets for the tenors to sing and watched their culinary creations rise to operatic heights.
Aside from the live-stream and the masthead itself, the challenge was behind the scenes. Legal consent was needed to use viewers' tweets, and user-generated content should be moderated before it's presented to an audience. Pixelpusher created a seamless solution that allowed users to give legal consent and compose their tweets, without removing the user from the experience. Pixelpusher also created a moderation interface that let the show producers select which tweets would appear in the masthead.
TBWA had a crazy idea for their client, Sport Chek. Take an Olympic hopeful, have them run through High Park, challenge Facebook viewers to catch them to win prizes and stream it all on Facebook live. To accomplish this, we equipped runners with video streaming apps on their phones and used our proprietary video software to push the streams to Facebook. Hundreds showed up for the experience and thousands more watched on Facebook. What started as a fun social media experiment quickly turned into a real-life video game with runners dodging the hundreds of participants.
Client: Spork Chek
Mosaic needed a website that accurately depicted their new offerings as an agency. Working closely with their design team we created a custom built website that used clever videos and interaction to introduce their new branding. The website was incredibly well received both by our direct clients and public at large.
Every year Bond Brand Loyalty does an activation for Ford at the Scotiabank Arena. Usually this consisted of photo opportunities or giveaways centred around the Ford vehicles on display. This time they wanted to do something different and asked if we could turn the cars into playable video games. We love challenges like this. Using a modified steering wheel and accelerometer to act as the controllers, we created a fully playable video game projected on the windshield of the vehicle. The activation was available at all Leafs and Raptors games for two years.
Agency: Bond Brand Loyalty
MiO’s target market is millennials, a group that is notoriously hard to advertise to. TAXI knew that the best way to talk to this demographic is to be where they are. In this case, it was NXNE. How do we create an experience that will resonate with millennials at a music festival? Create an app that will let them stream their own videos - their POV - from their phones to the billboards at Dundas Square. To make this happen in real time at the concert, we created a private wi-fi network and installed video streaming computers on site. We created custom software that let us cue users up and moderate their streams before sending them to the video billboards.
Technology: Custom Video Streaming App and Software
Client: Kraft Canada
CityTV wanted to create a buzz for the reality show The Bachelor. To accomplish this, we created a large-scale augmented reality installation that featured a virtual bachelor who would propose to visitors. The activation took place at malls across Canada and a viral video was produced to increase reach. Watch the video for the surprise ending.
Technology: Unity, Vuphoria AR
Client: CityTV, Media Experts, Micheal Hill
Red Urban gave us one of our biggest augmented reality challenges - create an AR experience that would run off the giant billboards at Dundas Square for the launch of the Beetle turbo. This kind of large-scale augmented reality had never been done before and was difficult to test in-situ. In a very short timeline we delivered an incredible AR experience on an unprecedented scale.
Technology: String AR
Agency: Red Urban
TBWA challenged us to create a Gatorade vending machine that dispensed free product, but only if the user had worked up a sweat. We equipped the vending machine with pulse sensor that could determine the heart rate of the user, if the heart rate was over 120 the vending machine dispensed a free bottle of Gatorade. As you can see from the video people loved it!
Technology: Custom electronics
Agency: TBWA Toronto