For sneaker collectors and aficionados, ComplexCon is the biggest event of the year. Usually, at conventions large scale resellers end up snatching most of the product as soon as it drops, leaving collectors empty-handed. Adidas wanted to explore different ways to use technology to give everyone attending the conference an equal opportunity to score the latest sneakers. To achieve this, Jam3 proposed building onto the Complex app to allow it to use augmented reality, Bluetooth beacons, and internet-connected lockers to level the playing field. The app ensured that everybody had equal access to the product and prevented potential chaos by allowing access to the purchased product through internet-controlled lockers. Pixelpusher built a CMS that allowed admins to schedule and manage drops (locations, amount of shoes, and type of shoes), process payments, manage inventory, and unlock lockers.

This project won a Bronze Digital Craft Lion!

Technology: Node.js

Client: Adidas
Agency: Jam3

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