Cadillac's ambitious project tasked us with creating an interactive experience for their new electric vehicle, the Lyric, to be showcased in a roadshow across Canada. Our goal was to immerse consumers in a personalized encounter with the Lyric, showcasing its futuristic features and iconic design. Leveraging Unreal Engine 5, we crafted a dynamic journey through stunning landscapes and cityscapes projected onto the windscreen of the vehicle. Visitors began by signing their name on an iPad, setting the stage for a personalized adventure.

Using cutting-edge technology, we seamlessly blended virtual reality with reality, allowing visitors to feel as though they were driving through a world yet to come, with the Lyric as their vehicle of choice. The experience culminated in a revelation: as the journey concluded, the camera pulled away to reveal that the path traveled was created by the visitor's own signature. This personalized touch reinforced the idea that the Lyric was not just a car, but an extension of the driver's identity. Running throughout the summer at locations across Canada, the Cadillac Lyric Roadshow Interactive Experience captivated audiences and showcased Cadillac's commitment to innovation and design, leaving a lasting impression on all who experienced it.

Client: Cadillac
Agency: Momentum
Production Company: Makers