Cadillac wanted to do something to hype their new fun crossover vehicle the XT4. Working with Isobar, Pixelpusher created an immersive and interactive showcase for the XT4.

Utilizing a huge wraparound LED screen, we used an array of sensor technologies to turn the vehicle into an input device. Touching the car in key areas created an interactive animation that captured the fun and excitement of driving the XT4.

Technology: Touch Designer, Microsoft Kinect, Leap Motion

Client: Cadillac
Agency: Isobar