Every year Bond Brand Loyalty does an activation for Ford at the Scotiabank Arena. Usually this consisted of photo opportunities or giveaways centred around the Ford vehicles on display. This time they wanted to do something different and asked if we could turn the cars into playable video games. We love challenges like this. Using a modified steering wheel and accelerometer to act as the controllers, we created a fully playable video game projected on the windshield of the vehicle. The activation was available at all Leafs and Raptors games for two years. 

Technology: Unity

Client: Ford
Agency: Bond Brand Loyalty