TBWA challenged us to create a Gatorade vending machine that dispensed free product, but only if the user had worked up a sweat. We equipped the vending machine with pulse sensor that could determine the heart rate of the user, if the heart rate was over 120 the vending machine dispensed a free bottle of Gatorade. As you can see from the video people loved it!

Technology: Custom electronics

Client: Gatorade
Agency: TBWA Toronto