MiO’s target market is millennials, a group that is notoriously hard to advertise to. TAXI knew that the best way to talk to this demographic is to be where they are. In this case, it was NXNE. How do we create an experience that will resonate with millennials at a music festival? Create an app that will let them stream their own videos - their POV - from their phones to the billboards at Dundas Square.  To make this happen in real time at the concert, we created a private wi-fi network and installed video streaming computers on site. We created custom software that let us cue users up and moderate their streams before sending them to the video billboards.

Technology: Custom Video Streaming App and Software

Client: Kraft Canada
Agency: TAXI