TBWA had a crazy idea for their client, Sport Chek. Take an Olympic hopeful, have them run through High Park, challenge Facebook viewers to catch them to win prizes and stream it all on Facebook live. To accomplish this, we equipped runners with video streaming apps on their phones and used our proprietary video software to push the streams to Facebook. Hundreds showed up for the experience and thousands more watched on Facebook. What started as a fun social media experiment quickly turned into a real-life video game with runners dodging the hundreds of participants.

Client: Spork Chek
Agency: TBWA

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